Media executive Tim Spengler has been named to the newly created position of president of content marketing and revenue strategy at Clear Channel Media and Entertainment [1].
He will be based in New York City and report to CCM+E John Hogan, CCM+E chairman and CEO. In this new role, Spengler will use CCM+E’s array of multiplatform assets to develop new and innovative media and advertising opportunities in unison with CCM+E national programming platforms, national sales, marketing and partnership platform and local sales. He will build additional value for CCM+E marketing partners by creatively utilizing all of the company’s media and entertainment assets – delivering enhanced ROI’s with unique solutions. In addition, Spengler will focus on advertiser and industry trends to drive new ad products and deployment of CCM+E revenue resources.
Spengler has been a senior executive for the Interpublic Group, global advertising holding company, for nearly two decades, most recently as CEO of MAGNA GLOBAL, the strategic media investment and intelligence arm of IPG Mediabrands. In that role, he leveraged relationships with media companies across the world to maximize value for IPG’s clients. Prior to that, Spengler was president, North America, for Initiative, one of IPG’s three worldwide media networks. Under his leadership, Initiative was named U.S. Media Agency of the Year in 2008 by both Advertising Age and Adweek.