http://www.dailydooh.com/archives/8991 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/8991/comment-page-1#comment-13820 AG Tue, 03 Mar 2009 17:18:39 +0000 http://www.dailydooh.com/?p=8991#comment-13820 I'm not surprised that there is still such an emphasis on the hardware/software. As a content house, we are the last to be brought in and as the client stands there with their pockets turned inside out, we find ourselves giving crash courses (for cheap) on why content is so important and why you're a knucklehead for making it an afterthought. From what I've read (tough times wouldn't allow us to make the trip!) the seminars about content were on point and informative, so that's good. I’m not surprised that there is still such an emphasis on the hardware/software. As a content house, we are the last to be brought in and as the client stands there with their pockets turned inside out, we find ourselves giving crash courses (for cheap) on why content is so important and why you’re a knucklehead for making it an afterthought. From what I’ve read (tough times wouldn’t allow us to make the trip!) the seminars about content were on point and informative, so that’s good.

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