DSE Meta Post
Adrian J Cotterill, Editor-in-Chief
DSE was great but it still feels like a technology show and it needs to do much more to raise its content profile. More than anything else though the show (like so many others) needs to get potential ‘buyers’ through the door – retailers, agencies and brands first and foremost.
In previous posts, written ostensibly whilst at the show, we suggested bringing the network / media owners’ pavilions to the front of the hall and getting rid of the (isolated) content pavilion altogether and distributing it around the rest of the floor – we would go one step further and start a ‘buddy system’ with content providers and other exhibitors teaming up to share content and make all the stands look slick.
Anyway for completeness sake here is a summary of all our reporting of / from the event…
Content Day
DSE Content Day Best Bits
Live Twitter From DSE Content Day
DSE Content Day – Morning Highlights
Our live Tweets again proved popular so this is something we will be continuing when we can.
Exhibition
DSE (Quick) Thoughts After Day 1
DSE (Quick) Thoughts After Day 2
Buddy Can You Spare a Sign
Buddy Can You Spare A Sign (Part 2)
LocaModa Puts DailyDOOH Twitter Feed To Good Use
Quividi’s Digital Sex Change Feature
Accident Prone Coke Vending Machine
Misc
Digital Media As Recession Buster
Press Releases / Announcements
PRN Alliance With R-E-D Official Press Release
EnQii Launches New EnGage Software at DSE
We have a couple more DSE posts that will be filed by our contributors over the next few days and we will update this meta-post when they come along.
March 3rd, 2009 at 17:18 @762
I’m not surprised that there is still such an emphasis on the hardware/software. As a content house, we are the last to be brought in and as the client stands there with their pockets turned inside out, we find ourselves giving crash courses (for cheap) on why content is so important and why you’re a knucklehead for making it an afterthought. From what I’ve read (tough times wouldn’t allow us to make the trip!) the seminars about content were on point and informative, so that’s good.