Pattison Outdoor, in partnership with the Cape Farewell Foundation, is currently presenting a series of screen-based public exhibitions, running to February 2, 2014, that highlight the issues surrounding climate change, and to help initiate public conversation about possible choices towards a sustainable future.
Engaging millions of daily viewers, Pattison’s specially curated local and nation-wide public exhibitions are part of The Carbon 14: Climate is Culture Exhibition + Festival (Oct. 2013-Feb. 2014), which features multifaceted programs, including a major exhibition at the Royal Ontario Museum; in partnership with ROM Contemporary Culture, a performing arts festival with The Theatre Centre; and a rich series of public programs and events.
“I am proud to be part of this groundbreaking exhibition and festival, curating digital experiences that initiate conversation about climate change,” says Sharon Switzer, arts programmer and curator, Pattison Onestop. “We recently made the move to clean, renewable Bullfrog power for our indoor digital screen networks, and participating in this festival is another way for us to set a positive example.”
Running November 4 – 17, 2013 is Drowning World by Gideon Mendel, one of the world’s leading contemporary photographers, on Pattison Onestop shopping centre screens across Canada. An art project with journalistic roots, Drowning World is a long-term, global exploration of flooding. Drowning World asks questions about the places where water meets land in a disruptive way, and challenges standard notions of portraiture with the subjects posing conventionally in an unsettling environment. Images from the United Kingdom, India, Haiti, Pakistan, Australia, Thailand, Nigeria, and Germany, bear witness to a shared experience that erases geographical and cultural divides.
Pattison is also supporting #crazyweather, a newly created digital video by Switzer, which is strategically located at the entrance of ROM’s Roloff Beny Gallery, introducing the visitor to the Carbon 14: Climate is Culture Exhibition.