Gail Chiasson, North American Editor
#dse2014 will present an all new immersive four-part Digital Signage Fundamentals Seminar Program, designed specifically to prepare those investing for the first-time to deal with initial planning, investment substantiation, and execution challenges.
The Digital Signage Fundamentals Seminar Program, to be presented at the Sands Expo & Convention Center in Las Vegas, February 12-13, 2014, is part of DSE’s seven-track Educational Conference and is designed specifically for those DOOH network operators of both revenue- and non-revenue generating systems, digital signage end-users, and systems integrators and installers who are relatively new to the industry. This educational track is intended to provide an introduction to the DS industry with emphasis on the conference theme, Achieving Digital Signage ROI Success.
Topics to be covered include:
- What You’re Afraid to Ask…but Need to Know!
- Articulating Objectives & Realizing Tangible ROI: Point/Counterpoint
- Fundamentals of Digital Signage Content
- How to Navigate a Successful RFI/RFP Process…in 100 Steps or Less
Instruction will consist of ‘how to’ and ‘need to know’ presentations and interactive discussions that are easy to understand and immediately applicable. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as end-users from the retail and advertising agency fields, along with knowledgeable industry consultants and technology providers.
For industry newcomers who want to fully immerse themselves in digital signage, #dse2014 offers the full day Digital Signage Certified Expert (DSCE) course in both English and Spanish.
Registration for the Digital Signage Fundamentals Seminar Program, or any of #dse2014 educational conference seminars, which are eligible for certification renewal credits, is available online here.
Digital Signage Expo 2014, co-located with the Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas.
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