Andrew Miller, recently director of WPP’s Spafax Networks, has been named vice-president of digital media and convergence for CBS Outdoor.
Jodi Senese, executive vice-president and chief marketing officer. CBS Outdoor, says, “Miller is an expert on digital and mobile technology and has deep experience in the OOH industry. Mobile-social and digital convergence have become hot topics in the out-of-home conversation, and Andrew is uniquely qualified to help us and our clients connect the two.”
Miller, who brings 10 years of interactive experience to the position, will be responsible for new products and partnerships that enhance the mobile connectivity of the company’s display sites. He will also work closely with digital agencies.