We weren’t surprised that Dominic Brookman (owner of recently acquired Screen Media Networks / Theme Park Media) was today announced as the new CEO of ScreenFX…
LONDON (Thomson Financial) – Screen FX PLC said it has named Dominic Brookman its chief executive after completing the acquisition of Screen Media Networks Ltd, an outdoor media contractor, for an initial consideration of 12.625 mln new shares or 29.9 pct of the enlarged group’s share capital.
The digital advertising company said Dominic Brookman will initially hold 8.57 mln shares from the acquisition or about 20.3 pct of the group’s issued share capital.
The company, which will be renamed Vision Media Group (International) PLC, said it has won a 10-year advertising contract with an outdoor advertising contractor to procure screen advertising across its mall network of digital screens.
Although no financial details were given, the company said it will get one-off, up-front, guaranteed payments from the contractor in exchange for its right to exclusive access to its portfolio of convenience store sites for installing traditional, free-standing, roadside, six-sheet poster units.