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Fifty 3 Mobile DISE Deployment, Hong Kong

We are a litte late in learning about this, but impressed by the fact that DISE [1], Karlstad, Sweden, was able to move quickly on the Phase two installation it did for 3 Mobile [2] in Hong Kong earlier this year.

dise_hong_kong [3]

After a stunning synchronized multiscreen installation was built up in the flagship store of 3 Mobile in Hong Kong, in August, 2010, the second phase of the installation was completed in early 2013, this time running DISE Enterprise.

In this new installation, 20 x 46” narrow bezel video wall panels have been placed in a horizontal line across the store and form a digital gallery surrounding the customers. All 20 screens play synchronously with theme-based content in loops. DISE NoBorders enables creation of synchronized presentations with layered visual effects. By using one CPU per screen, a 40,000 pixel content output width is supported.

Sixty contact triggers are integrated below the screens, which enable interactive product information to pop up when a customer pulls off phone samples. The latest mobile phone models seem to fly across the shop seamlessly, thanks to the synchronized screen setup.

Content production is mainly operated by 3 Mobile’s in-house motion Graphic Designer. System design and software integration was done by onActivity [4], the DISE representative in Hong Kong. With the latest DISE Kickstart technology facilitating simple software installation and configuration, 50 shops with 170 players were deployed in just two months.