Amscreen, Europe’s leading digital media network owner, today announced a partnership with Kenya’s leading integrated communications services provider that will see its screens installed in 1,000 M-PESA outlets across the country.
M-PESA, owned by mobile giant Safaricom, is a mobile phone based money transfer service. The deal, brokered by Amscreen’s distribution partner, SmartScreen in partnership with Screen Media Limited, will see Safaricom benefit from Amscreen’s unique technology, allowing the network to be managed remotely from across the globe.
Safaricom’s Financial Services General Manager, Betty Mwangi-Thuo commented, “We are always looking for innovative new ways to communicate our brand with customers and the Amscreen technology seemed like an ideal way for us to do this. Having the real-time insight that Amscreen provides is invaluable for us and we look forward to seeing the results as the screens are installed across our outlets.”
The screens, situated in 1,000 M-PESA outlets across the country, will advertise products and promotions. Safaricom will benefit from Amscreen’s plug and play technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT, infrastructure on site.