If you are all at interested in the hotel or hospitality sector then there are a couple of must-reads in that space.
One of them is Boutique Hotel News [1] and here, Piers Brown (the Founder, Boutique Hotel News) gives his forecast of what the boutique hotel sector can expect to see during the coming year…
- Hotel shopfronting
- OTAs get closer to the hotel guest
- Hostels create the ‘pos(h)tel’ experience
- Mobile no more
- Tangible technology
- Hotel reviews come clean
- Luxury leaves the middle-class developed world behind
- The rise and fall of room service creates a new dining experience
- Foodification
- More luxury retailers move into hospitality
You can read the full article here [2].
It’s all good reading but note especially “Hotel frontages will become more competitive places for advertising brands”