Three New @BlueBite Rollouts
Gail Chiasson, North American Editor
New York-based Blue Bite has announced new rollouts with three outdoor media companies: Vector Media, Cinema Scene Marketing and Glanz.tv, with the aim of adding mobile to hotels, movie theatres and shopping malls.
The goal is to further increase users’ interaction with screens and digital kiosks and thereby enhance their in-venue experience by providing relevant and valuable content tailored to each unique environment.
Blue Bite’s proprietary mTAG platform uses an all-inclusive mobile approach consisting of various technologies such as Near Field Communication, Quick Response Codes, Short Message Services, Bluetooth Beacons and geofencing to facilitate a variety of brand-to-consumer interactions. These rollouts will allow marketers to extend their branding campaigns from an on-screen impression to a two-way mobile interaction with their target audience.
In addition to the advertising campaigns, users will have access to local deals and offers, games, rewards and other exclusive content.
The deployments will feature Blue Bite’s mTAGs installed onto Vector Media’s digital kiosks in hotel lobbies, restaurants and bars across Miami; Cinema Scene’s TrailerVision screens in theatre lobbies, specifically designed to draw consumer attention and drive interactivity with movies and brands; and Glanz.tv digital screens in premier pedestrian locations.
In speaking of the new partnerships and of commencing these important rollouts heading into 2014, Mikhail Damiani, CEO and co-founder of Blue Bite, says, “With the continued expansion of our footprint, we can provide brands with direct access to their target demographic with unparalleled scale.”
The addition of mobile adds a new layer of accountability for advertisers, who are increasingly focusing on proving ROI. The real-time analytics allow participating brands to measure the effectiveness of their campaigns, and optimize the mobile content in real-time to react to market conditions.
Vector Media, New York, offers diverse out-of-home advertising opportunities, specializing in large format visual communications. It offers transit spectaculars, transit posters, taxi media, digital advertising, wallscapes, bulletins, telephone kiosks and wraps, double-decker bus wraps, and building wrap spectaculars.
“Vector Media is very excited to partner with Blue Bite in the mobile space,” says Jay Goldstein, manager of Digital Out-of-Home at Vector Media. “This technology will add value for our clients, as it will help us continue to show a true ROI on their out-of-home investment.”
Cinema Scene Marketing, Overland Park, Kansas, is a key player in driving marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands.
Michael Holmes, principal of Cinema Scene says, “We are consistently looking for ways to extend content beyond our TrailerVision displays. The addition of Blue Bite brings more value to our advertisers as consumers can now take content on the go and generate extended awareness after leaving the cinema lobbies.”
Glanz.tv is a digital out-of-home media company in McLean, Virginia, offering location-based, just-in-time digital advertising. It is focused on premier locations with the highest pedestrian foot traffic in the Washington, D.C. Metro area.
With Blue Bite’s mobile platform providing a dynamic tool for its digital advertisers, Joseph Kunigonis, Glanz president says, “By blending the glanz.tv digital signage network with mobile interactivity, we will bring the latest digital technology into our network to enhance the user experience for our advertising and real estate partners.”
Blue Bite claims steady growth in the number of mobile engagements per campaign over the past several years. The Company expects further growth as it continues to extend its physical-to-digital mobile network.