Adrian J Cotterill, Editor-in-Chief
The owner of Harmon Corner in Las Vegas, recently named the Best Digital Billboard at The DailyDOOH Gala Awards, has just announced a ‘Naming Rights’ opportunity for the development.
Branded Cities, along with their partners at Harmon Corner, are offering a brand the ability to rename the 50-yard line of the Las Vegas Strip (otherwise known as America’s Adult Playground).
Naming rights will include the renaming of the property itself, extensive digital time on the football field-sized YESCO LED, as well as real estate and promotions.
Over 25 million people walk through this development each and every year.
Dave Groff has more information