Montreal-based Matrox Graphics announced last week that it is helping to drive the interactive digital signage displays deployed in six of telecommunications company Shaw Communications’ Western Canadian stores.
Integrator Trapeze, a full-service marketing agency contracted by Shaw alongside store-designer Breakhouse, selected Matrox to power 30 total interactive digital signage setups across the chain of retail outlets to enhance customer shopping experiences
In each store, a 20-monitor band powered by octal-monitor graphics cards surrounds customers with social media information displayed overhead. In addition, customers can use a touch screen to browse through Shaw’s different products and services on one of five quad-display information pods powered by quad-monitor cards. In addition, Matrox PowerDesk software is used to manage each output.
“Matrox provided us with a worry-free way of interfacing the displays with the operating systems.” says Ian Langdon, Trapeze digital signage expert.
Founded in 1976, Matrox is a privately held manufacturer of graphics solutions for professional markets.