Shaw Communications Store Interactive Digital Signage

Gail Chiasson, North American Editor

Montreal-based Matrox Graphics announced last week that it is helping to drive the interactive digital signage displays deployed in six of telecommunications company Shaw Communications’ Western Canadian stores.

Shaw retail store in Victoria, B.C.

Shaw retail store in Victoria, B.C.

Integrator Trapeze, a full-service marketing agency contracted by Shaw alongside store-designer Breakhouse, selected Matrox to power 30 total interactive digital signage setups across the chain of retail outlets to enhance customer shopping experiences

In each store, a 20-monitor band powered by octal-monitor graphics cards surrounds customers with social media information displayed overhead. In addition, customers can use a touch screen to browse through Shaw’s different products and services on one of five quad-display information pods powered by quad-monitor cards. In addition, Matrox PowerDesk software is used to manage each output.

“Matrox provided us with a worry-free way of interfacing the displays with the operating systems.” says Ian Langdon, Trapeze digital signage expert.

Founded in 1976, Matrox is a privately held manufacturer of graphics solutions for professional markets.

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