Raven Industries recently selected Christie MicroTiles for part of its extensive corporate lobby redesign, installing a three-unit tall by seven-unit wide array that shows videos of the company’s history and its three operating divisions.
Located in Sioux Falls, South Dakota, and founded in 1956, Raven Industries designs and manufactures high value technical products including precision agriculture, high performance plastic films and sheeting, and aerospace and surveillance technology.
Andrew Simmons, project coordinator, Raven Industries, discovered Christie MicroTiles at a Chicago trade show and, thinking that they would be ‘an innovative concept’ to include in Raven Industries’ remodeling plans for its headquarters, Simmons recommended them for the refashioned main entrance.
For the lobby, the architect created a 45-degree angle, white-faced wall, placing the Christie MicroTiles inside and raised above ground level. The front desk operator sits to the left of the wall and with the remodel now complete, the new employee entrance off to one side provides a second direct view of the MicroTiles.
“The Executive Team was looking for a design that incorporated HD content without the traditional limits of a television mounted to a wall,” says Simmons. “We didn’t want to implement something that every company had done; we wanted something new and innovative that positions us as a tech company. It was important that we select a robust design that ensures longevity.
“After further research of the MicroTiles, we invited Christie onsite to perform a full demonstration of the product, and from there it went to design and final approval.”
“We show a variety of content on the MicroTiles, basically about our product capabilities and our company’s purpose,” says Kristin Tilus, communications manager, Raven Industries. “Our purpose is to solve great challenges – whether it is in the area of feeding the world, protecting the environment or saving lives. One video is a compilation showing different areas of our three divisions: Our Aerostar Division, our Engineered Films Division, and our Applied Technology Division.”
“Our main entrance is composed of glass and has significant ambient light both from outside and overhead,” says Simmons. “A standard television would appear washed out, so it was great to find a vibrant, durable solution that solved this challenge”.