Sephora Wows Shoppers With ‘Lights And Mirrors’ Display

Dmitry Sokolov

Spotted at Sephora’s Toronto Eaton Center location, this fantastic retail fixture breaks up an otherwise standard LED video wall into off-set sections, separate by mirrors to create a fresh, cool look.

No stranger to in-store-digital initiatives, Sephora hits it out of the park with this innovative use of reflection to create a completely new feel to the video wall concept.

Placement of the display in an highly visible, but (due to an asymmetrical floorplan) otherwise lower-traffic area of the store draws shoppers’ attention to an otherwise low-traffic area, maximizing per sq/ft productivity of the location. This is another great example of using digital media to increase visibility and draw traffic to strategic areas in a retail layout.

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