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Sephora Wows Shoppers With ‘Lights And Mirrors’ Display

Spotted at Sephora’s Toronto Eaton Center location, this fantastic retail fixture breaks up an otherwise standard LED video wall into off-set sections, separate by mirrors to create a fresh, cool look.

No stranger to in-store-digital initiatives, Sephora hits it out of the park with this innovative use of reflection to create a completely new feel to the video wall concept.

Placement of the display in an highly visible, but (due to an asymmetrical floorplan) otherwise lower-traffic area of the store draws shoppers’ attention to an otherwise low-traffic area, maximizing per sq/ft productivity of the location. This is another great example of using digital media to increase visibility and draw traffic to strategic areas in a retail layout.