Surely, How Not To Do DOOH

Adrian J Cotterill, Editor-in-Chief

Shown below you can see how some bright creative spark has simply taken the current UK Chanel TV commercial, played it out across the screen, added the word Chanel to the top half and ‘No. 5’ to the bottom half.

JCDecaux 6 Sheet Chanel Reading Oracle

It might be running on a number of digital 6-sheets across the UK but we captured it over the weekend on the JCDecaux Digital 6-Sheets in The Oracle shopping centre in Reading.

In one word. Appalling. In two words, Appalling and Lazy.

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