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Date Set For @JCDecaux_UK’s Waterloo Motion

A date now seems to have been set for JCDecaux’s giant LED at London’s Waterloo Station (originally scheduled for September [1]) to go live.

Waterloo Motion First Sighting [2]That date, we believe is Monday 10th February 2014 – of course we’ll all be in Lost Wages for #dse2014, Ed.

It’s our understanding that the LED is now fully installed and functional but switched off during the day, with content testing taking place during the very early mornings.

JCDecaux tweeted [3] on New Year’s Day “40 days to go until the launch of Waterloo Motion, the largest indoor advertising screen in the UK! #40m #Waterloo #railmotion #comingsoon

Waterloo Motion is 40.3m x 2.8m (112.8sq m).

See also First Sighting @JCDecaux_UK Waterloo Motion [4]