i-vu Limited was only laid to rest recently [1] and it’s body most probably still isn’t cold yet BUT here we see that those willing to take a risk, in this case Simply Media (who undoubtedly benefited by i-vu’s demise) form a media sales partnership with TONI&GUY.TV (aka FST) to create the UK’s largest Digital Out of Home Hair and Beauty Network.
This is obviously an incredibly sensible move and one that would have made sense had the arrogance of the previous i-vu’s management had allowed earlier.
The two companies will combine their agency sales function effectively giving advertisers access to over 5,125 screens in salons across the country.
Henry Scott, CEO of Simply Media told us “This partnership creates the first truly national service in the salon screen field. Previously agencies had to talk to at least three separate parties, now we can work alongside each other to offer unbeatable scale and service.”
Simply Media will now handle agency requests for TONI&GUY.TV alongside their own networks; Simply Salon TV and i-vu. This merger of media sales function will give brands over 6.2 million potential impacts in any 2 week period.