Kraftwerk Does Digital Signage
Adrian J Cotterill, Editor-in-Chief
We saw this and thought that Kraftwerk were the latest recruits to digital signage but alas (our second favourite German electronic music group) hasn’t yet given up their day jobs…
It’s actually Cübb Cyklop™ ambassadors out for a ‘Morgenspaziergang’ on the Parisian Metro (RATP) last month.
Planned and booked by EURO RSCG the campaign saw…
- 16 x Cyklop™ in one week on the most important Metro stations in Paris
- Cyklop™ delivered ‘digital and citizenship messages’ to the Metro travelers
- Present during the morning and evening with the intention of helping travelers through the metro (various video routes shown)
March 5th, 2009 at 15:33 @690
Oh, the parents of these guys would be so proud of what a good education has provided.
March 6th, 2009 at 02:26 @143
What do you mean “second favourite German electronic music group”?!?!?!?!? They are still bleeding edge even today.