We saw this and thought that Kraftwerk were the latest recruits to digital signage but alas (our second favourite German electronic music group) hasn’t yet given up their day jobs…
It’s actually Cübb Cyklop™ ambassadors [1] out for a ‘Morgenspaziergang’ on the Parisian Metro (RATP) last month.
Planned and booked by EURO RSCG the campaign saw…
- 16 x Cyklop™ in one week on the most important Metro stations in Paris
- Cyklop™ delivered ‘digital and citizenship messages’ to the Metro travelers
- Present during the morning and evening with the intention of helping travelers through the metro (various video routes shown)
2 Comments To "Kraftwerk Does Digital Signage"
#1 Comment By Dave Haynes On 5 March 2009 @ 15:33 @690
Oh, the parents of these guys would be so proud of what a good education has provided.
#2 Comment By Bruce Goldstein On 6 March 2009 @ 02:26 @143
What do you mean “second favourite German electronic music group”?!?!?!?!? They are still bleeding edge even today.