Clear Channel Outdoor is the new advertising media provider for the highly trafficked South Station in Boston, and has also been chosen by the San Diego Metropolitan Transit System as the new operator and media provider for MTS’s 400-plus bus shelters.
In Boston, CC Outdoor began servicing clients in January. Comprised of 40,000 square feet of commuter space, South Station is the largest train station in New England and one of Boston’s two major transportation hubs.
At launch, the South Station media portfolio includes 75 impactful ad displays and two digital screens, all positioned to deliver immersive brand experiences with local and national businesses.
In the last month, CC Outdoor also added four new digital bulletins along Rt. 9 in Westborough, Massachusetts, allowing the company even greater leverage in helping businesses reach impressionable and affluent commuters and tourists approaching South Station.
Located in the heart of Boston’s major business district, South Station is a restored historic landmark and acts as the major downtown commuter rail station. It serves four million visitors monthly throughout the greater Boston Metro area and is a major hub for the Massachusetts Bay Transportation Authority’s primary public transportation system, and a main stop for Amtrak’s Northeast Regional service.
The Boston region plays host to over 22.9 million tourists a year, while also being home to a population of over 5 million, making it the seventh largest Designated Market Area (DMA) in the country. Boston is also recognized as the top ranked digital city by eRepublics’s Center for Digital Government and the Digital Cities Program.
“Adding South Station to our already robust portfolio of assets in Boston will amplify our clients’ ability to reach consumers and tourists in a city known as an international center for higher education, medicine, finance and professional services,” says Suzanne Grimes, president and COO, Clear Channel Outdoor – North America.
Further, CCO is the one company that can now deliver all out-of-home categories to advertisers who want to reach the millions of people living in the 3,240 square miles of the City of San Diego and its greater metropolitan region.
Billboards, transit vehicles and now bus shelter posters will provide San Diego advertisers an even greater opportunity to reach a diverse demographic that’s spending more and more time out-of-home.
“Clear Channel Outdoor was selected because of the strength of its regional and national advertising team and its local commitment to excellence in shelter maintenance,” says Paul Jablonski, CEO of MTS. “Our shelters are an important asset that not only provide a much-needed amenity for our customers, but also make a positive statement to the community about public transportation. That Clear Channel can deliver exceptional maintenance capabilities and increase our ad revenues enhances our ability to provide service to the residents of and visitors to San Diego.”
Over the next five years, the MTS plans to build an even more robust transportation infrastructure to support its nearly 90 million annual passenger trips. Clear Channel Outdoor will help enable an ambitious project for the installation of an additional 100 bus shelters for MTS over the next five years to accommodate the need for additional transportation amenities.
“The addition of the MTS bus shelters completes Clear Channel Outdoor’s coverage of San Diego County – surfing the North Coast of Oceanside to the U.S./Mexico Border,” says Lynn Palmer, vice-president, sales, Clear Channel Outdoor-San Diego. “But most importantly, this newly-expanded array of out-of-home media will offer advertisers even greater flexibility, reach and impact than before.”
San Diego plays host to over 32 million tourists a year, while also being home to a population of over 3 million, making it the 23rd largest DMA in the country.