We note that the Digital Place-based Advertising Association’s President & CEO (DPAA), Barry Frey is to speak at the Videonomics Summit at 10:30am on March 17 in Orlando, FL.
His speech is entitled ‘Video Secrets: Why Place Based Video Is Your Next Big Win‘.
Where was Barry when the OUT OF HOME VIDEO ADVERTISING BUREAU changed its name to the DPAA? – he seems to likes the term ‘video’; so far we’ve seen ‘video everywhere’ used as the tag line to last year’s DPAA Digital Media Summit and now we see the term ‘Digital Place Based Video’.
If this terminology has been agreed by members then surely an association name change is in order again!