We note that the Digital Place-based Advertising Association’s President & CEO (DPAA), Barry Frey is to speak at the Videonomics Summit [1] at 10:30am on March 17 in Orlando, FL.
His speech is entitled ‘Video Secrets: Why Place Based Video Is Your Next Big Win‘.
Where was Barry when the OUT OF HOME VIDEO ADVERTISING BUREAU changed its name to the DPAA [2]? – he seems to likes the term ‘video’; so far we’ve seen ‘video everywhere’ used as the tag line to last year’s DPAA Digital Media Summit [3] and now we see the term ‘Digital Place Based Video’.
If this terminology has been agreed by members then surely an association name change is in order again!