From today, CBS Outdoor International, the UK outdoor media owner, will be known solely as Exterion Media, following the USD 225 million acquisition [1] by Platinum Equity [2] in September of last year.
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Leon Taviansky, Chief Operating and Financial Officer said: “We are very excited to be operating under the Exterion Media brand. It demonstrates a new chapter in the world of Out-of-Home advertising and we are looking forward to developing more insights and bringing innovation to a medium that continues to capture the eyeballs of millions of potential customers for advertisers”.