A very simple question but a very important question – does the new generation of digital window display systems provide superior carbon performance?
The Green Audit, a project commissioned by Media Zest with sponsorship from Cisco and Panasonic is likely the first study to assess the carbon consumption of a new digital window display system, benchmarking it against the lifetime consumption of a traditional lightbox display solution.
The study is based on real data from the world of retail and other High Street window display and the first public exposure of findings and impacts will be presented at the DMiR Summit by Andrew McCall, Managing Director of ROI Team, and Geoff Robertson, Chief Executive of Media Zest plc (shown on the right).
Subject expert for the project was Dr Joyce Tsoi of Brunel University, one of the world’s leading academics in the world of carbon evaluation. Dr Tsoi has worked on programmes to evaluate and reduce carbon consumption for many major corporations in SE`Asia and USA.
This should be a really interesting presentation and just one of the sessions we are looking forward to at the DMiR summit.