Digital design architect studio movingdesign, has given window shopping a new dimension with the creation of the ‘Wonderful Windows’ in the heart of Monte-Carlo, France.
Commissioned by the Société des Bains de Mer (SBM) – owners of the Monte-Carlo Casino, the Opéra de Monte-Carlo, and the Hotel de Paris in Monte-Carlo, the ‘Wonderful Windows’ are two giant LED screens placed at street level to the north and south of what will become ‘The Pavillion’.
Philippe Lepron, founder and director of movingdesign told us “When SMB decided to undertake this major real estate urbanisation plan, expected to last four years, the last thing they wanted was to spoil the landscape with an ugly building site. … we proposed the creation of the ‘Wonderful Windows'”.
He added “With ‘Wonderful Windows’ we are creating experiential brand awareness in a stylish and subtle way.”
The 15 metre LED screen, which faces the Casino, has a 10 degrees concave curvature providing an ideal viewing angle and accompanying the roundness of the fountain in front of it.
The LED screen on the south of the pavilion is flat. On each side of the LED screens there are two weather proof Christie FDH555 -W, 55in flat screens displaying graphic images and logos.
Two Mac Pro 12-core, each with dual graphics cards output, manages the content. Using Figure 53 QLab software.