The Science of Experiential & Ultra HD Video Walls

Gail Chiasson, North American Editor

“High-impact digital visual projects in corporate and public venues are quickly growing commonplace, but they only truly work when they deliver an experience that respects key parameters,” says Denys Lavigne, president of the multi-award-winning creative agency Arsenal Media, Montreal.

Arsenal Media. The Science of Awesome

Arsenal Media. The Science of Awesome

“Experiential can’t be just a buzzword,” says Lavigne, who will be passing on his experience and point of view, in collaboration with Pierre Del Duchetto, Arsenal’s art director, at Video Walls Unplugged, Feb. 11, at Digital Signage Expo, and at a DSE session Feb. 12, addressing the challenges and opportunities in producing ultra-high resolution content.

“Experiential requires a concrete approach that allows brands to connect with the audience at a much deeper level and fully leverage the investments in digital installations.”

“Video Walls confront us with so many variables that redefine how we plan, deliver and manage digital signage installations,” says Del Duchetto.

Arsenal Media has been particularly active over the past five years in the delivery of best-of-class experiential installations, many of them featuring ultra-high resolution content at 4K, 12K and even 24K. Lavigne and Del Duchetto will draw on their own recent work, which includes stunning creative for video wall installations for Christie Digital Systems, Viacom and Morguard Real Estate, on projects delivered in Los Angeles, New York, Toronto and Ottawa.

Arsenal is also scheduling private meetings and presentations at Room 353. In addition, the agency has supplied digital content for rp Visual Solutions’ booth, a strategic partner.

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