Final #ISE2014 Hashtag Analysis

Improvements to our sister site aka.tv ^[1] allowed us, this year, to delve much more deeply into the twitter around #ISE2014 (as part of our ongoing commitment to help drive the social media impact associated with events around our industry, we will be doing the same in a few days time for #dse2014).

^[1]

This post is a bit longer (than previous years ^[2]), containing as it does a few more tables and lists – note especially the new ‘trending’ section.

#ISE2014 hashtag analysis for the last 30 days

No. of Tweets: 11,085
No. of Twitter impressions: 24,777,375
No. of Twitter users who tweeted: 2,078
No. of Twitter users reached: 1,892,305

Top Ten:

No Name No of Tweets 1 @rAVePubs [3] 1,173 2 @AVMag [4] 234 3 @DailyDOOH [5] 201 4 @LiveInstall [6] 195 5 @PrysmLPD [7] 166 6 @TheMohawkMan [8] 161 7 @NEC_Display_EU [9] 148 8 @OutputMagazine [10] 134 9 @Kev_McLoughlin [11] 103 10 @SMARTBusinessDE [12] 87

(NEW) Trending:

Other Hashtags No Name No of Hashtags 1 #AVtweeps [13] 1,378 2 #avnews [14] 364 3 #DigitalSignage [15] 231 4 #amsterdam [16] 152 5 #liveinstall [17] 146 6 #Crestron [18] 130 7 #ProAv [19] 121 8 #Cisco [20] 105 9 #SBCamsterdam [21] 104 10 #AOPENForum [22] 96

User Mentions No Name No of Mentions 1 @rAVePubs [3] 967 2 @ISE2014 [23] 712 3 @NEC_Display_EU [9] 361 4 @AVMag [4] 335 5 @Barco [24] 243 6 @ChristieDigital [25] 223 7 @CrestronInt [26] 171 8 @inavate [27] 169 9 @TelePresence [28] 165 10 @CrestronHQ [29] 162

A couple of points to note with the two ‘trending’ reports above: –

1. Whilst it’s sort of obvious that #AVTweeps would trend (it being a widely used and popular hashtag for the AV community), it is perhaps somewhat surprising that #DigitalSignage would rate so highly
2. With the sheer volume of traffic from @rAVePubs ^[30] it’s no surprise that they should get the most ‘user mentions’ (i.e. mentioned in a tweet by someone else) and it’s likely that as the organiser, @ISE2014 ^[31] would also get a similar number of high mentions. NEC Display Solutions though should be well pleased that unprompted they were the top exhibitor mentioned by those tweeting during the show.

Source: aka.tv ^[1]