Montreal-based BroadSign International LLC, a global provider of cloud-based software and solutions for digital signage, officially launched BroadSign Connect Tuesday during the company’s Second Annual Client Summit in Las Vegas, prior to #dse2014.
BroadSign Connect allows digital signage networks running on BroadSign’s standard, advertiser-friendly platform to opt-in and allow unsold ad inventory to generate incremental revenue via Vistar Media’s programmatic buying solution. The service will initially be made available to qualifying US-based networks only.
Programmatic media buying has been a hot topic in the digital signage industry. It is commonly used by buyers of other media and appreciated by many for its ease, efficiency and delivery of analytics. In the U.S. alone, programmatic buying of digital media inventory is expected to grow from $7.4 billion to $17 billion by 2017, representing 83% of American display-related digital media spending (Magna Global).
“BroadSign Connect is a game-changer, in that it offers a zero-risk method of accessing incremental revenue streams for BroadSign networks,” says Brian Dusho, BroadSign’s CEO. “It’s easy to install, requires little supervision or maintenance, and delivers a potential associated with programmatic buying platforms that is very exciting for our industry. This solution is yet another innovation bringing BroadSign everywhere.”
BroadSign Connect is backed by full BroadSign support and maintenance, making the new offering a seamless and reliable service.
BroadSign‘s platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign’s latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.