Captive Minds has been appointed as the marketing and communications agency for the inaugural GO2 ‘Run Hackney’ Half Marathon in London. The race is a central plank of Hackney Borough’s commitment to create a sustainable Olympics legacy.
The ‘Run Hackney’ Half Marathon will be announced to the public on Monday 10th February with a major digital outdoor campaign courtesy of Hackney’s official media partner, Ocean Outdoor.
Captive Minds is managing the entire marketing task. Under Creative Director Simon Baird and illustrator Jacob King, the agency has created Run Hackney’s brand identity, the digital advertising creative, designed and built the website and will produce the event collateral.
Captive Minds’ comms team will handle all aspects of PR and social media. A press launch is planned for March and discussions are well underway for endorsements from high profile sports figures and professional runners.
Media partners Ocean Outdoor will play a fundamental role in supporting the event, launching a five month campaign across its premium London outdoor digital screen network. On the weekend of the half marathon itself, Ocean will look to broadcast live content directly from the half marathon as it happens.
Taking place on 22nd June, Run Hackney is a closed-roads race through London’s greenest borough with a route that passes through Hackney Marshes, London Fields and Hackney Downs; as well as famous cultural landmarks such as the Hackney Empire, Broadway Market and Hackney Town Hall. The Olympics legacy will be manifest for runners and spectators alike when the race enters the Queen Elizabeth Olympic Park.
Cancer Research UK and East London Community Foundation are the official race charities.
Tim Bleakley, CEO Ocean Outdoor said “Our campaign will focus on raising awareness of the new half marathon in Hackney with London runners who are looking for an opportunity to take part and raise money for their chosen charities. Our premium activity will be supported by a wider online and PR programme to help drive registrations and donations”.