Loading Loyalty via Mobile

Gail Chiasson, North American Editor

Boulder, Colorado-based, Mocapay (www.mocapay.com) which offers mobile gift, loyalty, and marketing services, has announced that ink! Coffee, a specialty coffee retailer with multiple stores throughout the greater Denver metro area and Aspen, has selected Mocapay to implement and operate its mobile gift program.

ink! Coffee is the second company to ink with Mocapay since the latter revised its strategy after an alpha launch with 200 local merchants in 2000. Shortstop, a small network of convenience stores, also recently signed with Mocapay in its beta version.

ink! Coffee currently offers plastic gift cards at all of its locations and expects to ‘go live’ with Mocapay’s mobile gift in the second quarter of this year. It will be able to expand its existing plastic gift card program to appeal to a wider demographic of customers, especially those that visit on a regular basis.

By launching its mobile gift program with Mocapay, “ink! Coffee will be be able to take full advantage of all the capabilities Mocapay offers, especially the ability to have a communication vehicle with our most loyal customers,” says Keith Herbert, ink! Coffee owner.

ink! Coffee mobile gift account holders will be able to transact at the point-of-sale, access their account balance and transaction history, find the nearest ink! Coffee location, and reload their gift/convenience account, all from their mobile phone.

Prior to launching the mobile gift program, Mocapay will help ink! Coffee migrate off its current standalone gift card terminals to use the single point-of-sale system. By integrating its point-of-sale, ink! Coffee will improve the efficiency of its in-store staff to better serve its customers, especially during peak hours.

“Back in 2,000, Mocapay was testing its technology and consumer adoption but we were boiling on all seas,” says Beth Toeniskoetter, director of customer relations. “We validated consumer interest and decided to focus on closed loop gift cards and loyalty. We’ll now be looking at inking clients regionally and, eventually, nationally.”

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