Mike Miller, head of marketing at Mondelez, gave a great explanation of Diji Touch [1] with visual examples at BroadSign [2]‘s 2nd Annual Summit.
[3]
He described the analytics available, and also mentioned that there will be an interesting new campaign for Oreo in the near future on the DijiTouch vending machines. He also said thaT, one the U.S. market is set, there are plans to take it to eight European countries.