RMG Networks [1], Dallas, provider of Digital Out-of-Home media and digital signage solutions technology, announced that its RMG In-Flight Network has been added to Nielsen [2]‘s review of place-based media networks beginning with its Q3 2013 edition.
Nielsen’s quarterly report measures audience exposures for video networks in out-of-home locations, offering agencies and networks an easier way to compare place-based advertising audiences to TV, Internet and Mobile.
“For the first time ever, TV buyers can purchase airline media like television, using Nielsen data,” says Jim Bell, executive vice-president, partnerships and sales operations, RMG Networks.
According to the U.S. Travel Association, U.S. business travelers spent $258.6 billion on meetings, events, and incentive programs in 2012.
“Nielsen’s recognition of the RMG In-Flight Entertainment Network’s measurability confirms the engagement of this hard-to-reach and valuable audience,” says Bell.
“Media buyers looking to engage business traveler audiences can now see RMG’s In-Flight Network in a way that is comparable across all measured channels,” says Paul Lindstrom, senior vice-president, Nielsen On-Location.
The Nielsen report is considered one of, if not the, most influential and authoritative reviews of digital-out-of-home options for media buyers. It is updated quarterly with audience measurements collected by transactional data and on-site customer interviews. The Q3 report will be released to agencies and advertisers via the Nielsen Answers website [3].
RMG’s Airline Media Network [4] reaches 35 million passengers per month on 2,200 domestic aircraft and 100 airport executive clubs. Previous media research has determined that its viewership has an average household income of $154,000 and indexes strongly for managerial positions and college education.