Gail Chiasson, North American Editor
We learned yesterday that Fairway Outdoor Advertising has acquired the outdoor advertising assets of Mashburn Outdoor in Chattanooga, Tennessee.
Mashburn Outdoor has 239 high-traffic, traditional billboards including 11 digital LED billboards located throughout metro Chattanooga. The acquisition adds digital and static locations that offer Fairway’s customers additional coverage in a high demanded and desirable market.
Barry Asmann, general manager of Fairway’s Chattanooga division, says that Chattanooga has experienced explosive growth economically, especially with the recent addition of Volkswagen’s only U.S. manufacturing facility. It is at the crossroads of major interstates and is a popular tourism destination.
Fairway operates largely in 17 states with 11 divisions and 19 offices. Its headquarters are in Duncan, South Carolina.
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