Emails went out this morning to industry folks proclaiming the birth of the DDCA  (Dynamic Digital Communication Association) – billed, as a ‘not for profit’ trade organisation, we quote “which was set up to combat the rise in unqualified companies offering services on digital signage and associated products or services, without any strategic training”.
We’d normally, simply ignore such rubbish but as we’ve fielded so many questions this morning from people basically asking “WTF!” we thought we’d say…
- It will be about as much use as a chocolate teapot
- It’s fronted by Mark Morahan who used to do freelance sales for Screenmedia Magazine
- You can safely ignore