How Much Ad Revenue Can Be Generated From a Stadium Digital Signage Network?

Adrian J Cotterill, Editor-in-Chief

If Pratt knows the answer to this question ‘A Determination of the Revenue Potential from Digital Screen Advertising at a Major League Baseball Stadium?‘ we will eat our (collective) hat.

We have to say it’s a strange way to do business when a ‘research institute’ has to email blast the entire digital signage industry asking for money (err sponsorship) before publishing a, we quote “detailed 70+ page report that specifically outlines the advertising revenue that can be realized from installing a digital signage network at a MLB stadium“.

We also hear the ‘fellow’ in question is in Europe this week, touting a ‘retail lead’ to anyone who will listen. As he is best friends with Jose at Intel, we don’t quite understand why he’s not giving it to them (but then again).


Leave a Reply