Lexus and its agency DentsuBos have partnered with Cieslok Media for a first-in-market domination at Yonge and Dundas Square, Toronto, taking over all seven advertising faces directly overseeing the square, including a full buy-out of all spots on Cieslok’s massive digital video screen.
The campaign, launched last week, will run until the end of March with creative elements that span across three of the backlit displays (total width of approximately 123’), a unique black-out effect on the bottom portion of the extensive 128’ high backlit display and a full, seven minute long commercial on the video display.
Jörg Cieslok, president and CEO, Cieslok Media, says “This is a spectacular campaign, believed to be the first of its kind in Canada. Rare is the opportunity to fully dominate all faces at 10 Dundas, and the additional purchase of all digital spots is truly a first. We are always searching for new ways to break the mould and I think we definitely did that with this campaign!”
Cieslok Media is a major large-scale out-of-home media supplier in Canada with offices in Toronto, Montreal and Vancouver, and boasting some of the most viewed and sizeable inventory in the business, including the most signage available at Yonge and Dundas Square.