Digital Caddies Makes Agreement With Rhythm New Media

Gail Chiasson, North American Editor

Scottsdale, Arizona-based Digital Caddies has made an agreement with Rhythm New Media, for Mountain View, California-based Rhythm to serve rich media and video advertising onto The Players Network.

digital_caddies_logoTerms of the agreement were not disclosed.

Rhythm New Media is a leading, premium mobile video advertising technology company, focused exclusively on smart phones and tablets.

The company connects brand advertisers with highly engaged mobile audiences by selling and serving video, rich media and other advertising formats. The platform provides Digital Caddies access to Rhythm’s top-tier brand advertisers, which have included such major companies as: P&G, Unilever, Disney, McDonald’s, General Motors, Ford, Macy’s, and many others. Rhythm generates above industry average eCPMs.

“The quality of our audience and the depth of Rhythm New Media’s partners will contribute significantly to driving meaningful revenue through our Network,“ says Mike Loustalot, president of Digital Caddies.

By partnering with Rhythm New Media, Digital Caddies expects to realize its goal of providing a first-class mobile golf experience coupled with non-intrusive, relevant advertising. Rhythm was chosen as a provider by Digital Caddies due to its solid partnerships with a wide variety of advertisers who seek to reach the demographic that Digital Caddies represents. As the number of courses in the network grows, advertising inventory will grow far beyond the current inventory run rate of 100MM impressions per month announced by Digital Caddies earlier this month There is sihnificant value to both Rhythm New Media and Digital Caddies to fill this inventory and drive meaningful revenue.

Last week, Digital Caddies announced that it had signed an agreement with DoubleClick by Google to implement its technology into The Players Network.

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