oOh! Media Wins Qantas Premium Lounge Media Contract

Maddie Cotterill

oOh! Media, has entered a joint partnership with Qantas to deliver advertising and marketing solutions in key domestic Qantas Club and Business Lounges around Australia.

This expands on the relationship the two companies enjoy, which saw oOh! invest significantly to deliver world-class digital advertising within the Qantas domestic terminals in Australia .

Under the new partnership agreement, oOh! has been awarded the contract to deliver marketers with a range of opportunities to engage with some of Qantas’s most valuable customers in the Club and Business Lounge environment that sees over 9 million visitations each year.

From April, oOh! Fly will offer promotional opportunities including experiential zones with tasting and pop-up bars in lounges, car promotional zones in lounge entrances, placement of products and brochures within the lounges, Wi-Fi sponsorship and window decals.

CEO of oOh!, Brendon Cook, said the opportunity to expand the partnership with Qantas was an exciting development for the two companies and opened up a range of opportunities for marketers whilst delivering an enhanced experience for its members.

“The Qantas lounge members are an important audience for many, particularly premium brands, Knowing that the average time spent in the lounge is 40 minutes adds to our ability to provide clients with more ways to connect with consumers along their journey.”

Qantas Head of Digital and Entertainment, Jo Boundy, said oOh! demonstrated it could deliver a unique customer proposition within the club and lounge spaces.

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