Offline is the New Online Says @TheGrok

Adrian J Cotterill, Editor-in-Chief

Scala’s Americas Partner Conference will focus heavily on retail this year and it’s no secret why: “The retail sector will make up approximately 42 percent of total digital signage displays revenue from 2013 to 2017,” forecasts IHS.

Scala have invited thought leader Bryan Eisenberg to speak to their Scala Certified Partners about future trends connecting digital signage, retail and mobile technologies, his talk ‘The Future Shopper: How Offline is the New Online‘ takes place Wednesday, April 2, 9am-10am

He argues that technological and social advances are forcing companies to embrace authenticity and improve customer experiences across all channels, or suffer the consequences.

His session will show how the convergence of communications, logistics and technology continue to evolve, as they always have, in order to reduce the friction in the customers’ buying process – online and in the store.

He will focus on ways that Scala Partners can leverage these technologies and build solutions that will engage the future shopper.

The Scala Americas Partner Conference takes place from April 1-4 in Austin, Texas.

About Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan has been recognized by eConsultancy members as one of the top 10 User Experience Gurus, was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

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