Ocean Outdoor has introduced full motion to its Portland Tower location in Manchester and renamed the site The Screen @ Manchester One.
This state-of-the-art double sided digital 3.1 x 5.8 metre tower becomes part of Ocean’s The Grid, the UK’s first network of full motion screens now available across six UK cities.
Ocean Outdoor marketing director Richard Malton told us “The rebranding of our screen in line with the renaming of the Portland Tower and its upgrade to full motion reflects how more advertisers are realising the value of digital out of home and taking advantage of it.
“In doing so, brands are becoming more relevant, premium and responsive. DOOH is no longer being looked at as just another medium for a wider campaign. Its unique capabilities mean it’s now being implemented as a standalone addition. Spectacular new sites like Manchester one reinforce this shift and extend the opportunities.”
Ocean’s Manchester estate also include Axis@The Hacienda, on the site of Alliance Partners’ GBP 35 million Axis tower development and three landmark 96 sheet non digital backlights in the Trinity Way and MEN arena areas.