Peter J. Solomon Co. Promotes Mark Boidman 2 Mg. Dir.

Gail Chiasson, North American Editor

Mark Boidman, whom we know well as both a speaker at The DailyDOOH Investor Conference and at Digital Signage Expo and as an attendee at many of the events we cover, and Jeffrey Jacobs, who have both been directors at private investment banking firm Peter J. Solomon, New York, have just been named managing directors in the firm’s Mergers & Acquisitions Group.

Mark Boidman

Mark Boidman

The move comes as PJSC emerges from one of its most profitable years. Both Boidman and Jacobs have more than 14 years of M&A advisory experience.

Peter Solomon, founder and chairman of Peter J. Solomon and Kenneth Berliner, president, praised Boidman and Jacobs as the embodiment of PJSC’s bright future and that they ”represent the intelligence, energy and vigor that are hallmarks of PJSC’s leadership. From their aptitude for grasping the needs of our clients to the confidence and knowledge they demonstrate, there is no question that they add to the firm’s momentum.”

Boidman joined PJSC last May from the Global Technology, Media and Telecom Group of Barclays Capital, where he led out-of-home media, TV broadcasting and radio investment banking coverage and was a senior member of the firm’s Defense/Activist team. Prior to that he was an M&A attorney at Paul, Weiss, Rifkind, Wharton & Garrison, also focused on advising companies in the Media and Technology sector.

“As a managing director, I am excited to help one of the best and most forward-thinking media and technology teams in the investment banking advisory business,” says Boidman. “Given where we are in our industry’s continued evolution, I anticipate a great deal of activity going forward as we advise more companies within digital and mobile media.”

Boidman has become one of the most recognizable investment bankers in the out-of-home media space. Earlier this year, he was elected to the 2014 Board of Directors of Digital Signage Federation. His clients have included Branded Cities, Cox Enterprises, Fairway Media, General Atlantic, Liberty Media, Lionsgate Entertainment, Scripps Networks Interactive, TiVo and Van Wagner.

As we wrote this, Boidman was in Boca Raton attending the Association of National Advertisers Media Leadership Conference. He told us that some of the points and forecasts highlighted at today’s conference included:

  • The state of programmatic media – By 2015, programmatic will represent 75% of all ad spend in the US, a 40% increase from 2013;
  • Mobile is the future – 20% of advertisers now buy multi-screen, and that will increase to 45% by 2015;
  • By 2015, global programmatic ad spend will reach $22 billion, a 45% increase from 2013;
  • Video is increasing dramatically – Consumers are more likely to engage through video than standard digital display ads;
  • The TV Factor – The days of the mega viewer numbers of TV viewers of the Cosby Show and Seinfeld are over. Today you need to reach masses in other ways via other channels or multi-channels, including OOH + DOOH media;
  • Media has never been smarter – Programmatic can drive the right people to the content, including DOOH and OOH. It’s coming and agencies and OOH/DOOH providers need to embrace programmatic media today or risk losing market share to other media channels.

Jeffrey Jacobs joined PJSC in 2010 from Compass Advisers, where he served as a principal in its Mergers & Acquisitions Group. He was earlier a vice-president in Mergers & Acquisitions at Citigroup. Mr. Jacobs has been involved in a number of PJSC’s key transactions in the retail, consumer products, health care, media, technology and communications sectors.

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