elevate DIGITAL [1], Chicago-based developer of street-level digital interactive technology, has partnered exclusively with Adspace Networks [2], New York-based provider of digital video advertising in malls, in a deal whereby Adspace will sell traditional digital and interactive advertising across elevate’s network of 400 interactive digital displays to be deployed in 40 shopping malls across the United States.
[3]The name of these 40 shopping malls, mentioned to us by elevateDIGITAL several times in recent months, have yet to be disclosed.
elevate’s free-standing units usually have two screens: an interactive screen on one side and and a traditional non-interactive screen on the other. Adspace will add the non-interactive screens to its digital mall-based video network, and also offer advertisers the opportunity to develop content for the interactive screens.
“By bringing interactive technology and media to the top mall locations in the country, we’re able to make the shopping experience truly engaging,” says George Burciaga, CEO and founder of elevate DIGITAL who was featured last week in DailyDOOH’s CEO Spotlight. [4] “Through this partnership, advertisers can now engage shoppers when and where they are closest to purchase through connective ads and integration with mobile and social media.”
[5]Adspace’s current digital mall network reaches 48 million individuals each month through digital video advertisements. With elevate, Adspace will be able to help its existing advertiser base achieve greater reach and even higher levels of engagement through the use of interactive technology.
As with its other deployments, elevate DIGITAL’s interactive screens will provide informative content, interactive applications and connective advertising to enhance the shopping experience for mall patrons. The interactive screens are equipped to easily share content with mobile devices and social media, allowing anyone to take information on the go.
“Through this partnership, Adspace will expand its footprint to 234 Class A malls in 53 markets, representing 68 percent of the U.S.,” says Eric Steinert, executive vice-president, business development, Adspace Networks. “This expansion provides our clients with even greater reach, while also allowing them to increase engagement through interactive functionality.”
The elevate DIGITAL network is already active at high-traffic locations in Chicago, Las Vegas and Milwaukee.