“There’s a tsunami of data out there,” said Tom Nix, Scala CEO, at last week’s Scala America Partner Conference [1] in Austin, Texas. “What was collected in the year of 2003, is now produced in two days.”
[2]Noting that companies have to learn to deal with data, Nix said that Scala wants to help its partners to support and create the business case; provide innovative retail applications; leverage talented people; and obtain a good ROI for maximized, optimized campaigns.
“Digital marketers that own ecommerce are leading the omnichannel efforts.”
“When you buy from more than one channel, you’ll buy 40% more than the single channel shopper.”
“In retail, you are either a religion (like Apple), a community hub (like Starbucks or Tim Hortons) or a commodity (like Costco.)”
“The biggest opportunity for Scala is in fashion and footwear. The high ends of these are investing.”