Forum Cinemas UAB Deploys @Signagelive SSP

Maddie Cotterill

Forum Cinemas UAB, the largest cinema chain in Lithuania, is the first company in the Baltics to deploy Samsung’s Smart Signage Platform powered by Signagelive.

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The new system is being used to run dynamic content, such as digital menu boards, to engage with cinema goers and to increase overall revenue and installed by Hansab, a leading provider of innovative technology solutions, and Signagelive’s strategic channel partner in the Baltic region.

The cinema chain has recently undergone a major refurbishment programme at its Vilnius premises to modernize facilities and management processes. This has involved a technology refresh to replace a number of existing standalone, PC- driven screens with Samsung Smart Signage displays to reduce energy and operational costs.

All new displays, including newly installed HD video walls, are run by Signagelive, which has enabled Forum Cinemas to simplify its digital advertising processes. All digital signage content, including dynamic menu boards and rolling videos, is now managed centrally via a single management interface.

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The cinema’s end-to-end digital signage solution comprises six video posters, six digital menu boards and an ultra slim HD video wall (made up of four screens in a 2×2 configuration). Forum Cinemas now welcomes its customers with eye-catching content, including HD movie trailers that are displayed on a slim bezel video wall, and self-service ordering facilities.

The transition from static signage to interactive content in different formats not only gives Forum Cinemas an ultra-modern image, it offers greater flexibility and also saves time and resource by supporting remote content updates.

Dovydas Stukas, Sales Manager of Hansab told us “This installation is the first Smart Signage project we have completed in the Baltics. Signagelive’s device-agnostic support allows us to offer our clients an integrated solution that will interface with different screen types and sizes.”

Jason Cremins, Signagelive CEO added “This installation gives us great credibility and will act as a springboard for other digital signage opportunities in the Baltic region. Hansab is an important go-forward partner for Signagelive and we look forward to a establishing a long-standing business relationship with such a reputable organization.”

It is expected that Forum Cinemas will rollout a similar system to regional cinemas in order to achieve time and cost savings on a multiregional level.

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