Daktronics And NCR Help Make Adelaide Oval First Class

Gail Chiasson, North American Editor

We received not one, but two separate pieces of news this week involving the Adelaide Oval in Australia.

daktronics.Adelaide Oval

For one, Daktronics Inc. has installed what it says is the first Super-System in Australia at Adelaide Oval.

The other is that NCR is the Venue Management Solution Partner following Adelaide Oval ‘s $535 million redevelopment.

Adelaide Oval opened March 29 to a sold-out Australian Football League crowd. The new look Adelaide Oval, with a capacity of 53,500, includes over 70% undercover seating and features a modernized landscape that provides significantly upgraded facilities to host major sporting events, concerts and more.

Daktronics installation includes a total of more than 1,000 square meters of LED video displays. The installation includes seven video displays, two ribbon displays and one pitch perimeter display throughout the stadium with gates leading to the field of play. In addition to the LED video displays, an additional 53 ticket window displays and three locker room clocks were installed.

“The feedback from Adelaide Oval patrons about the clarity and size of the replay screens has been outstanding,” says Darren Chandler, Adelaide Oval SMA’s general manager commercial. “It’s certainly the response we were hoping for, given the quality of the system we have invested in. The dual level ribbon displays are also working well and we’ve generally been very impressed. From a technology perspective, the system has certainly enhanced our capabilities as a world-class stadium.”

The main display located on the north mound measures 9.88 meters high by 18.65 meters wide and features a 15HD pixel layout. This display provides excellent image clarity and contrast while showing live and recorded video. It can also be divided into separate windows to show multiple graphics, animations, statistics, game information and sponsor advertisements. It incorporates wide angle visibility to appeal to every seat in the stadium while also providing multiple levels of protection from the outdoor elements.

Six additional video displays were installed to aid in show live video, replays and other game information to viewers throughout the venue. Daktronics installed one display in the southwest and one in the southeast corners of the stadium, each measuring 8.78 meters high by 14.26 meters wide, and one on the east side and one on the west side of the south façade, each measuring 5.49 meters high by 9.88 meters wide. These four displays each feature 15HD pixel layouts.

The other two video display displays are located in the William Magarey Room, an internal functions space, one on the east side and one on the west side. Each of these displays measures 2.22 meters high by 4.12 meters wide and each feature a tight 6 millimeter line spacing for crisp images at closer viewing distances.

Of the ribbon displays featuring 15HD pixel layouts, one measures 0.8 meters high by 149.6 meters wide and is located along the east middle tier of the fascia. Another measures 0.8 meters high by 108.6 meters wide and is located along the south middle tier of the fascia. A third on the pitch level surrounding the field measures 0.75 meters high by 327.7 meters wide and features 34 gates for access between the field and the stands.

“We are involved with the first of its kind in Australia whereby the game-day environment is enhanced by integrated IPTV and LED compatibility,” says Blair Robertson, Australia sales manager for Daktronics. “The combination of three large LED displays and two tiers of LED fascia displays within the stadium bowl provides fans with uninterrupted large vision and significantly more detail than ever before. With a further two external LED displays, internal hospitality and ticked office window displays, this is truly a super-system we are all very proud to be a part of.”

At the core of NCR’s role in the redevelopment story is the NCR Venue Manager, an advanced point-of-sale and reporting system. This helps streamline operations, enhance service levels and deliver a world-class experience , providing a host of innovative venue management solutions to better serve the extensive food and beverage restaurants, corporate boxes and concession stands at the stadium that reduces queues and allows fans to get their food and beverages quicker.

“The adoption of NCR technology allows us to accurately report, analyze and forecast sales, helping us to reduce waste and control costs,”
says Andrew Daniels, Adelaide Oval Stadium Management Authority CEO.

NCR also deployed NCR Vital, a smartphone application that provides real-time business information on critical assets including sales, inventory and allow venue operators to connect with their employees and actively manage social networking platforms.

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