Zoom Media & Marketing [1], targeted, lifestyle media company, and Network A [2], fast growing action sports and adventure network, have announced a content partnership to align original action sports content to more than 48 million viewers monthly.
[3]The relationship will offer an opportunity for Network A programming to reach video screens across ZoomSocial, a network of over 2,000 bar and nightlife destinations in more than 45 DMAs, as well as ZoomFitness, a network of over 2,300 health clubs.
Additionally, Zoom and Network A will work together to offer brand partners innovative branded video packages distributed across Zoom digital screens and Network A social and mobile outlets.
“This partnership allows us to share exciting and relevant content with our patrons in both the nightlife and fitness environments,” says Patrick West, Zoom’s executive vice-president of creative services. “Network A’s action sports programming is a great way to engage the socially and physically active 18-34 audience in environments where they are living life on their own terms.”
“Zoom Media’s distribution network extends Network A’s consumer reach beyond the premier digital experience,” says Frank Kavilanz, general manager of partnerships and revenue for Bedrocket [4], parent company of Network A. “In addition to providing original content, we’re also looking forward to working with Zoom to align brand partners with unique opportunities to reach this targeted audience.”
Network A action sports programming includes original and branded snow, ski, surf, skate, moto, drift and BMX content. Among multiple original and branded series, to be made available are: Tuerck’d, showcasing Formula Drift’s top young drifter, Ryan Tuerck; a new series in development, Garage Tours, where Formula Drift driver Chris Forsberg introduces viewers to the lives of drift, rally, NASCAR and other car fanatics’ garages; and Alana: Surfer Girl, which follows the journey of ASP World Championship tour competitor, 2014 Forbes 30 under 30: Sports, and Sports Illustrated swimsuit model, Alana Blanchard.