Hoots Mon! OOH and DOOH

Maddie Cotterill

Scotland’s Premier ‘Out of Home’ operator Forrest Media are continuing to set a blistering pace in the North of the United Kingdom, today announcing three new major developments (one of which is digital) which are certain to make a big impression on the Scottish OOH Media landscape.


  • Edinburgh City Gateway is the latest in Forrest Media’s CityScreen digital network and becomes their fifth giant screen. With a display area of 80 square metres, this massive new screen is the largest in Scotland, with huge impact on the Western Approach Road and goes ‘live’ on May 5th. It’s positioned on a major feeder route into the City Centre, overlooking the biggest Sainsbury’s store in Scotland and its proximity to Murrayfield Stadium (the home of Scottish rugby), means this truly is the way to gain impact and domination in Scotland’s Capital City
  • XPRESSWAY GLASGOW sees the launch of Forrest’s spectacular new backlight tower on the Clydeside Expressway. Each static face displays 50 square metres of hi-resolution image, illuminated by state of the art LED technology (100% brighter than standard backlights). The perimeter mouldings will feature unique LED ‘HALO’ lighting, with exact colour matching to the advertisers specific pantone reference. The launch advertiser is FORD KUGA, out of Mindshare and Kinetic
  • Last but by no means least is The BIG ONE – the largest banner ever offered overlooking a Motorway in Scotland. But not just any Motorway, the M8 at the Kingston Bridge in Glasgow (the busiest motorway bridge in Europe) and head-on to 5 lanes of non-stop traffic. The banner will be unmissable to drivers exiting the City Centre and heading for Glasgow Airport and the West. Measuring in at a massive 30m x 15m landscape (450sq.m) – equivalent to 25No. Backlit 48 Sheets combined. Research shows that 150,000 cars, buses and commercial vehicles will pass the site every day. Therefore using a conservative assumption of just two occupants per vehicle, the site will deliver 300,000 possible sightings per day – over four million per two weeks!

Marc Keenan, MD at Forrest told us “We are delighted to be bringing these new high impact roadside sites to the Scottish marketplace. Whoever said size didn’t matter really needs to get out more, to see for themselves what massive impact, large format Out of Home delivers for our clients”.

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