Down In The Park w/ A Friend Called PlayNetwork
Adrian J Cotterill, Editor-in-Chief
When any big business re-evaluates its (incumbent) use of digital signage software, you know in our fragile digital signage software eco-system that vendors may die as a result.
Comqi, Park Media and Scala all have bits of business with PlayNetwork so news that reached us a few weeks ago during the OAAA/TAB event that PlayNetwork are likely to ditch all three of them will have sent shock waves in the direction of one of those companies in particular!
ComQi are already a dead man walking so it matters little to them and with Scala’s success in corporate communications and renewed focus and vigour with analytics and big data in retail we doubt that they much care about the account either.
With no other proper customers to speak of, the company it will hurt the most is Park Media – especially if the rumour is true that, late last year, PlayNetwork had to pump several million dollars into them in order to keep them alive.